The global market has skyrocketed 90 times in 5 years, and the outdoor power industry has ushered in a big explosion
In the past two years, the energy storage market has been hot, and it has continued to give birth to new formats, especially the core product field has been new. Recently, another convenient energy storage product has attracted great attention from the industry and investment circle. It is an outdoor power supply with the reputation of "large charging treasure". Data show that from 2016 to 2021, global outdoor power shipments have increased by more than 90 times. Early industries were mainly concentrated in the export market. In recent years, with the rapid development of China's energy storage industry, outdoor power supply has gradually been transmitted to the Chinese market, and the industrial scale and market sales have continued to increase.
The rise of outdoor power sources comes from the changes in the supply side and the cost side
The so -called convenient energy storage product is actually the "large -scale" of traditional charging treasures. Lithium ion batteries are generally configured inside the related products, or solar panels, which are small energy storage equipment. From the scope of use, in addition to charging digital products such as mobile phones and computers, it can also power the technology products such as drones, as well as small home appliances such as rice cookers and kettle. Especially in outdoor scenes, convenient use of convenient energy storage products, large capacity, high safety, and good charging efficiency, so it is welcomed by countless consumers.
From the perspective of demand, the continuous increase in the demand for portable energy storage products is mainly due to the influence of outdoor sports fever. Especially in developed countries in Europe and the United States, the penetration rate of outdoor sports has always been high, so it has a lot of demand for portable energy storage products. Taking the US market as an example, data statistics, Americans participating in outdoor activities have accounted for 48%of their total population, especially the middle class in the United States, which has always regarded camping and outdoor travel as the main way of vacation. This has also led to outdoor power products Sales overseas have always been very popular. On the other hand, with the continuous damage of the earth's environment, various extreme climates and natural disasters are frequent, which has increased the demand for emergency power generation. Many families with awareness of disaster prevention and suffering use outdoor power supply as essential emergency products. Due to the small size and convenient use of this type of product, it can solve the problem of power shortage such as disasters and emergency rescue.
From the perspective of the supply side, in recent years, the energy storage market has developed rapidly. The continuous upgrading and large -scale use of lithium battery technology have continued to decline in the price of related raw materials, which has continued to reduce product costs. In particular, lithium battery technology has continued to break through, and the energy density of related products has been greatly increased, which directly drives the price of portable energy storage products to continue to explore. At present, the mainstream portable energy storage products on the market are generally around hundreds of yuan, and high -end professional products equipped with solar panels are about thousands of yuan. Various interfaces such as cigarette lighters are enough to meet the needs of adapting to multiple equipment at the same time. The cost -effective advantage also further guarantees the large -scale marketing of portable energy storage products.
The outdoor power industry shows the trend of large -capacity lightweight intelligence
Portable energy storage products from overseas to China are largely affected by the epidemic. In the early days, overseas users using portable energy storage products were mainly for outdoor sports and emergency disasters to solve the problem of lack of or unstable power grid supply. During the epidemic period, various prevention and control policies have greatly reduced the amount of outdoor exercise. As my country takes the lead in entering the era of the epidemic, a series of outdoor activities such as self -driving, camping, picnics, photography, etc. continue to rise, especially The impact of the Internet live broadcast directly makes the outdoor power industry a popular industry.
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From the perspective of market structure, my country has always been the main place of production of convenient energy storage products in the world, with over 90 % of the market share in the world. Taking the data of 2021 as an example, the shipping volume of global convenient energy storage products reached 4.838 million units, most of which were "Made in China". Among them, there are more than 20,000 related companies in the field of mobile power. Especially in the past 5 years, the average growth rate of new registered enterprises has reached 16.3%due to the heat storage industry heat heating up.
In terms of the application market, in addition to the three major markets: traditional outdoor camping, stalls, and live broadcasts, new scenarios such as household power storage, exhibition reserve, mobile office, and medical rescue are continuously developed. At present, the convenient energy storage industry is also developing towards the direction of large capacity, high power, lightweight, intelligent, and security, and further extend the industrial chain of outdoor power supply.
It is worth mentioning that because the core technology of outdoor power supply is to involve the use of inverters to realize DC power storage and supply power, the technical threshold is not high, and the entire supply chain is relatively mature. Therefore Many companies enter the track, and market competition is becoming more and more intense. Judging from the current market situation, consumers pay more attention to the core function and security index of the product. Especially the latter, the safety and stability of outdoor power supply directly affects market sales. Because energy storage products will be affected by factors such as ambient temperature, power load, storage and maintenance, etc. If improper use will not only cause the battery to damage, reduce life, but also bring risk factors. Therefore, more and more head manufacturers have begun to work hard in process improvement, performance improvement and technological innovation. In the process of industry standardization development, head companies with technical, brand, and channel advantages will also further highlight the core competitiveness in the survival of the fittest.
