How does the OEM of outdoor power supplies cooperate? What is the future market prospect of outdoor power supplies?
With the continuous improvement of people's love and dependence on outdoor activities, the market demand for outdoor power supplies is also increasing. Outdoor power supplies can provide power support for people in outdoor adventures, camping, travel and other activities, ensuring that their mobile phones, cameras, notebooks and other electronic devices can continue to work. Therefore, the future market prospect of outdoor power supply is very broad. This article will make a detailed analysis of the OEM cooperation mode of outdoor power supplies and the future market prospects.
1. Cooperation method of outdoor power supply OEM
Outdoor power supply OEM means that the brand owners hand over all or part of the product design, research and development, production and other links to the OEM manufacturers. , and ultimately sold by brand owners. The cooperation methods of outdoor power supply OEM are mainly divided into the following types:
1. ODM mode: ODM mode is that the OEM is responsible for product design, research and development, production and other links under the request of the brand owner, and puts the brand owner's logo on the product, and is finally sold by the brand owner. Under the ODM mode, the foundry manufacturer has relatively high technical capabilities and production capacity, and can provide comprehensive design and production services according to the requirements of brand owners.
2.OEM mode:
The OEM model means that the brand owner provides product design and requirements to the OEM, and the OEM manufactures according to the brand owner's requirements and stamps the brand owner's logo on the product. In the OEM mode, brand owners need to have strong product design capabilities and brand operation capabilities, and OEM manufacturers are mainly responsible for production and manufacturing.
3. EMS mode:
The EMS model is that the OEM is responsible for the production and manufacturing of the product, and the brand owner is responsible for sales and marketing. Under the EMS model, OEMs need to have high production capacity and quality control capabilities, while brand owners need to have strong sales and marketing capabilities.
The choice of the above three modes depends on the actual situation and needs of the brand owner. Generally speaking, the OEM model is suitable for brand owners who have strong product design and brand operation capabilities but lack of manufacturing capabilities; the ODM model is suitable for brand owners who need comprehensive design and production services; the EMS model is suitable for brand owners Situations that require a focus on sales and marketing.
Future market prospect of outdoor power supply
With the continuous improvement of people's love and dependence on outdoor activities, the market demand for outdoor power supplies is also increasing. In the next few years, the prospect of the outdoor power supply market will be very broad. The following are several aspects of the future market prospect of outdoor power supplies:
1. The market scale continues to expand:
As people's love for and dependence on outdoor activities increases, the market size of outdoor power supplies will continue to expand. According to data from market research institutions, the global outdoor power supply market has grown from about US$2 billion in 2018 to about US$3 billion in 2021, and is expected to continue to grow in the next few years. Among them, the Asia-Pacific region is the largest outdoor power supply market in the world, accounting for about 40% of the global market.
2. Continuous upgrading of product technology:
With the continuous advancement of science and technology, the product technology of outdoor power supplies is also constantly upgraded. Future outdoor power supply products will be more portable, efficient, reliable and intelligent. For example, there will be more outdoor power supply products that use renewable energy such as solar energy and wind energy, and there will also be more products that support fast charging, wireless charging and other functions.
3. Application scenarios continue to expand:
The application scenarios of outdoor power supplies will continue to expand. In addition to traditional field exploration, camping, tourism and other activities, outdoor power supplies can also be used in outdoor sports, emergency rescue, battlefield operations and other fields. For example, in the field of outdoor sports, outdoor power supplies can provide power support for outdoor sports enthusiasts, allowing them to record their sports data and share their sports experiences; in the field of emergency rescue, outdoor power supplies can provide power support for rescuers, ensuring Their communication and power needs in emergency rescue.
4. Intensified competition for product differentiation:
With the continuous expansion of the outdoor power supply market, product differentiation competition will become increasingly fierce. In the future market, only companies with core competitiveness such as technological innovation, quality assurance, and brand marketing can stand out in the fierce market competition. At the same time, as consumers' demands for outdoor power supplies become more and more diverse, outdoor power supply companies need to continuously innovate and upgrade product lines to meet the different needs of consumers and increase the added value of products in order to gain greater market share. share.
5. Enhancement of environmental awareness:
In the future market, the awareness of green environmental protection will become more and more important. Consumers have higher and higher requirements for environmental protection and sustainability of products. Outdoor power supply companies need to continuously develop and launch more environmentally friendly and sustainable products. At the same time, they also need to pay attention to environmental protection issues in the production process and reduce environmental impact. Negative impact.
To sum up, the future outdoor power supply market has a very broad prospect, but at the same time it is also facing fierce market competition and constant changes in consumer demand. Outdoor power supply companies need to continuously innovate and upgrade product lines, increase the added value of products, and meet the different needs of consumers in order to gain a larger share in the market. At the same time, it is necessary to pay attention to quality assurance and brand marketing to improve brand awareness and reputation, so as to win the trust and loyalty of consumers.
3. Conclusion
Outdoor power supply OEM is a common way of cooperation. Brand owners can hand over all or part of product design, R&D, and production to OEMs, thereby reducing production costs and improving production efficiency. The future outdoor power supply market has a very broad prospect. With the continuous improvement of people's love and dependence on outdoor activities, the market demand is also increasing.
